
'Blue Land' and 'Red Land'
When David Rusk sees blue, he typically also sees red. It's not that Rusk is visually impaired, it's a way of looking at the disparate poverty statistics and tax capacities of cities and suburbs across the country where boundaries of political jurisdiction often separate the good life from the not-so-good life.
Also, Rusk has been hanging around too much with Myron Orfield, author of American Metropolitics: The New Suburban Reality. Orfield, who with Tom Luce authored Wisconsin Metropatterns, portrays the fiscal and social health of the nation's metropolitan areas with maps. The wealthiest areas end up Navy blue, and the poorest communities show up in red. In between are various shades of orange and light blue.
Rusk says the way for a metropolitan area to pull itself up by the bootstraps and change some of that red to blue is to play the "outside game" instead of the "inside game." He's author of Inside Game/Outside Game: Winning Strategies for Saving Urban America.
Playing the "outside game," Rusk says, recognizes that the problems of lagging communities are caused by developments outside their boundaries, and demands a strategy that recognizes those outside factors rather than just trying to cope with the poverty and neighborhood decline those outside developments engender within the orange or red communities.
Rusk described Milwaukee's situation in a 2001 speech to area leaders, co-sponsored by the Intergovernmental Cooperation Council of Milwaukee County and the Wisconsin Alliance of Cities:
Rusk's prescription for the Milwaukee metropolitan area, and indeed metropolitan areas across the country: change the rules of the game:
Play the "outside game" instead of the "inside game."
Manage growth regionally. In the 1990s, Rusk said, the Milwaukee areas population grew only 2% but the region lost 18% of its farmland.
Regional tax-base sharing. Rusk said this is especially important to Wisconsin if state government wants to reduce municipal dependence on state aid.
Regional fair share low- and moderate-income housing.
For the text of Rusk's 2001 speech, look here.
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